I'm Precious, a direct-response copywriter and brand strategist. I help SaaS, B2B and e-commerce brands say what they do simply, and sell it powerfully.
Available for freelance, contract & full-time remote roles
Trusted by brands & founders across the UK, US & Africa
Clients & collaborators across the globe
For over five years I've done one thing exceptionally well: take someone who has never heard of a brand and turn them into a paying customer, using nothing but words.
That skill has taken me around the world without leaving my desk, writing and strategising for a fintech in London, a SaaS team in Mexico, a skincare brand in the UK, and a global HR platform, among many others. I blend direct-response copywriting with real brand strategy, so your words don't just sound good, they sell.
Beyond client work, I'm building Step-Up, a movement equipping the next generation of African founders. Friendly to work with, obsessive about clarity, and genuinely invested in your results.
Precious Lijoka
No jargon. Here's each service in plain English: what it is, and what you actually get.
Words that sell software and business services, by making a complex product feel simple and worth buying.
Product and promo copy that turns browsers into buyers, so more of your traffic actually checks out.
Getting you found on Google. I plan and write content around what your customers are already searching for.
Making your brand clear and memorable, so people instantly get who you are and why you matter.
Turning your pages into a growth engine: content and campaigns that build audience and drive real business, not just likes.
Tell me the result you're after. I'll tell you honestly what will get you there, and what won't.
Let's talk it throughA selection of my published work on B2B, SaaS, fintech and marketing. Fresh pieces are on the way.
A snapshot of the companies I've written and strategised for, and the results that came with it.
Led the raise for a UK diaspora e-commerce platform: built the 19-slide SEIS/EIS investor deck, ran investor research and a 45-message outreach campaign that generated quality leads, and earned the company a live pitch selection. Also own full-funnel content and analytics (GMV, AOV, 75% retention).
Visit site ↗Run the full digital presence for a UK natural-skincare brand. Unified Shopify, Instagram, TikTok and LinkedIn into one data-driven strategy: a 28-page performance report and a content engine built around what actually sells.
Visit site ↗Wrote for a global HR / EOR platform in a famously dry, technical space, turning tangled concepts into clear, converting copy. The CMO called it "beyond expectations, with unmatched speed."
Visit site ↗Produced 2,000+ content assets contributing to a roughly 80% lift in search rankings, with consistency and quality sustained over the long haul.
Visit site ↗Grew a global media ecosystem: magazine, podcast, GEM TV and newsletters. Interviewed 30+ founders and lifted engagement and subscriber reach by 40%.
Site link coming soonSEO content and copywriting that boosted online visibility and moved key pages up the search rankings for a Nigerian university.
Visit site ↗SEO how-to articles for a consumer-tech blog, written to rank and pull steady organic traffic from high-intent searches.
Visit site ↗Founded and lead Step-Up Summit, shaping the brand, website and messaging behind a movement that has equipped 1,100+ young African founders and creatives. More on this below.
See what I'm building ↓Produced the full website and a live registration and payment system end-to-end for Shift Summit, a women's leadership convergence, along with the copy that carries it.
Visit site ↗More projects and live links are added here as they go public.
Different tools for different jobs, chosen for what they're actually good at.
The way I work is as much a part of the service as the words themselves.
Fast turnaround that respects your deadlines, without cutting corners on quality.
You're never left guessing. Easy updates, quick replies, smooth collaboration.
Complex made simple. Copy your customers understand instantly and act on.
Measured by conversions, growth and revenue, not applause or vanity metrics.
Every word is backed by a plan. I sell the outcome, not just pretty sentences.
I do what I say, when I said I would. Dependable from brief to delivery.
I'm not just writing about growth, I'm building it. Step-Up Africa Ltd exists to raise and equip the next generation of African founders, creatives and changemakers.
What started as a single webinar has grown into a movement. Step-Up Summit gathers young Africans, then trains, mentors and challenges them to build boldly. It has already equipped over 1,100 of them.
My process is simple and repeatable: gather the room, bring in operators who have actually done it, teach the practical skills, and send everyone out with a real next step, not just notes.
Speaking at Step-Up Summit
On the speaker panel
The gathering
Q&A with the audience
Award & Honour winners
Presenting an Award of Honour
Presenting an Award of Honour
Award for Service
Welcoming guests
With the sponsors' wall
With the team
With the community
Q&A with the audience
On the runway
The audience
With the sponsors' wall
A full house
Engaging with the crowd
Panel discussion
Panel discussion
Backstage interview
On the podium
Addressing the audience
Speaking on stage
Guest speaker
The crowd
On stage
With the team
The gathering
Speaking to the crowd
On the mic
Behind the scenesGallery from Step-Up Summit.
A learning hub taking young founders from idea to execution: practical training, mentorship, and the skills school never taught, all in one place.
Explore the Academy ↗Where the best ideas get real support: a pitch stage and incubation track that helps founders sharpen, fund and launch what they're building.
Partners, sponsors and volunteers help this grow. If the mission speaks to you, let's talk.
Reach out to build →Candid talks with founders and operators on building, marketing and growth. Tune into a session or catch the replays.
A video from a client, and reviews from people I've worked with.
She delivered beyond our expectations, with unmatched speed. Her ability to translate complex concepts into clear, engaging copy is unparalleled.
Delivered beyond our expectations with unmatched speed, turning tangled EOR and Global HR concepts into clear, engaging copy.
An absolute pleasure to work with. Her knowledge and ability to understand requirements mean any project lands on time and within budget.
Fast, efficient and diligent. Understood our SaaS B2B project quickly and delivered well-crafted copy on a very tight time-scale.
An excellent writer, very responsive and attentive to deadlines, with great texts, excellent SEO, grammar and writing skills.
Taking her copywriting course was an outstanding experience: professional, encouraging, and it helped me land real interviews.
A valuable member of our team: remarkable work ethic, creativity and a collaborative, warm presence everyone appreciated.
Outstanding writing and storytelling, a keen sense of youth interests, and real range across topics and styles.
More client reviews are being added to the wall above.
Whether you want copy that sells, a brand strategist on your team, or a partner to build with, start here. You'll hear back within 2 hours.
You'll get a response within 2 hours.